We are a growing team of professionals with deep expertise in behavioural science, technology, coaching and information.
Judith has over 20 years experience in Marketing, Communications and Behaviour Change, and was previously a Communications Director and Head of Marketing in the UK Government. She started her career in P&G and Coca Cola.
She founded Climate Habits to try and help non-environmentalists navigate the overwhelming array of information and advice available when trying to live more sustainably.
Steph has worked in communications and digital products for 20 years, from market research to digital agencies. He founded, grew and sold his agency business, where clients ranged from British Antarctic Survey and Committee on Climate Change to McKinsey and L’Oréal.
He’s a reclaimed woodworker, regular giver-and-taker on zero-waste app Olio, and is still trying to work out where to put Tetra Paks in the recycling.
Janine is an expert in innovation, marketing strategy and supporting leaders in solving complex organisational challenges.
Janine has over 30 years’ experience and was a partner at Good Innovation and Chair of Traverse, a leading market-research consultancy. Janine is currently CEO of Jump in Puddles innovation consultancy and is chair of MyBigCareer. She has formerly held senior positions at Cancer Research UK, the Central Office of Information (COI) and the BBC.
Janine is passionate about helping purpose-led organisations and driving transformational social change.
Rachel is a Director and Social-Behaviour-Change Lead at The Behavioural Architects (TBA).
TBA is a global award-winning insight, research and consultancy business specialising in understanding and influencing behaviour, based on cutting-edge behavioural science and behavioural economics.
Rachel leads work with some of the world’s biggest companies to develop powerful frameworks that fuel deeper understanding of consumer behaviour and ways to change it.
Tuze is a sustainability specialist and over her 20-year career has focussed on maximising the positive social and environmental impacts of business. She is currently Group Head of Sustainability for Dr Martens plc where her role includes achieving net zero on Source 3 emissions. She has previously held ESG leadership roles in Burberry and Gap, building sustainable supply chains, delivering responsible sourcing and developing codes of conduct and HR tools. She has also acted as a change agent on the ground in factories in Europe, North Africa and the Middle East.
Dr. Rachel Dugdale is the founder of Complexical. She is a computer scientist with almost 20 years of hands-on research experience spanning applications of machine learning, natural language processing, knowledge representation, privacy-enhancing technologies, blockchain, and cyber security, with a focus on the interplay of technical, organisational, and human factors. Her portfolio includes roles as an independent technical advisor, governance specialist, and charity trustee. She was awarded “100 Women in AI Ethics” for 2024 for her work in explaining AI to non-technical audiences.
Katy is head of sustainability at a startup bank, driving the company’s sustainability agenda and overseeing environmental, social and governance (ESG) risk management. Prior to this, Katy was the Advocacy Lead for Sustainable Fashion at the UN Environment Programme, co-authoring the Sustainable Fashion Communication Playbook, a first-of-its-kind guide to align communications towards supporting climate targets and sustainability goals. She was also an organiser of Tech Zero, a group of 300+ tech companies working together to reach climate goals faster. Previously, Katy spent 15 years as a communications leader, helping over 100 tech companies and digital innovators build their reputations and drive momentum.
Jo is a Senior Account Director at LinkedIn and is a commercially-focussed marketing and communication expert, with over 20 years’ experience gained in client and media-owner roles. Jo is passionate about using insight to support decision making and developing, planning and delivering high-profile campaigns that change behaviour. Her previous roles include the Head of External Relations and Head of Insight and Campaigns at the Department for Business, Innovation and Skills where she advised senior internal and external stakeholders, and led a £20m campaign portfolio, including Business is GREAT, Apprenticeships and Shared Parental Leave.
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